Project HOPE Unveils New Brand Identity to Mark 65 Years of Global Impact
Washington, DC (8 August 2024) – Project HOPE – This month, Project HOPE— the global health and humanitarian aid organization—proudly unveils its updated brand identity, reflecting 65 years of dedication to addressing critical global health challenges. Since its founding in 1958, Project HOPE has been at the forefront of efforts ranging from emergency and humanitarian response to combating infectious diseases and promoting maternal and child health. Our new brand tagline, “Urgent Relief, Lasting Impact,” encapsulates this legacy and underscores our commitment to delivering enduring solutions.
“As we celebrate more than 65 years of lifesaving work, we are embracing a refreshed look that aligns with our mission and values,” said Cinira Baldi, Project HOPE’s Chief Development & Communications Officer. “Our new brand identity represents more than just a visual update; it symbolizes our renewed focus and determination to tackle the most pressing health issues of our time.”
The updated brand features a modernized color palette, a dynamic visual style, and a shift in language to reflect Project HOPE’s ongoing commitment to transforming health and well-being worldwide. This new identity embodies the unity of shared humanity and emphasizes our mission to address global health needs in every context. It is displayed prominently on our redesigned website, www.projecthope.org, and will be reflected across our operations in more than 30 countries, supported by over 1,000 employees worldwide.
Project HOPE’s work has grown and evolved over the past five years to address emerging global challenges, such as Mental Health and Psychosocial Support (MHPSS), the Impact of Climate Change on Health, and the Protection and Empowerment of Adolescent Girls and Women. Despite this expansion, we remain true to our roots in empowering health workers around the world. Our new ethos, “People are at the Center of Everything We Do,” underscores our unwavering commitment to our participants, partners, supporters, and employees, with a focus on providing Urgent Relief and Lasting Impact.
To explore the new brand identity and learn more about Project HOPE’s work, visit the new brand portal here. To schedule an interview, please contact media@projecthope.org.
###
About Project HOPE
Founded in 1958, Project HOPE is a leading global health and humanitarian organization operating in more than 25 countries around the world. We work side-by-side with local health systems to save lives and improve health. Our mission is at the epicenter of today’s greatest health challenges, including infectious and chronic diseases, disasters and health crises, maternal, neonatal and child health and the policies that impact how health care is delivered. For more information on Project HOPE and its work around the world, visit www.ProjectHOPE.org and follow us on socials @ProjectHOPEorg.
